Choose Cruise

Share Your Love of Cruising!

ChooseCruise_CLIA Asia BlueOctober is Choose Cruise Month (formally Plan a Cruise Month)! Choose Cruise will see the entire cruise industry come together and promote cruising. We are inviting you to get involved and are giving you the tips and tools you need to help encourage your clients to plan a cruise, whether they are embarking on their first cruise or returning to a holiday at sea or on a river.

How can you be a part of Choose Cruise?

  • Become a CLIA member – you can apply here
  • Access the Toolkit on the Members Hub and download relevant materials
  • Participate in our webinar and learn how to create effective marketing activities
  • Develop your marketing campaign and social media content calendar
  • Use the campaign logo in your email and printed communications.
  • Share the news on social media through Facebook, Twitter, Instagram and more.
  • Keep an eye on CLIA’s social media for campaign updates
  • Ask the CLIA team for assistance

Key dates

  • Travel Agent Tool kit– Launch 23 August 2018
  • Travel agent webinars – 28 August 2018
  • Official launch of campaign  – 2 October 2018

Weekly themes

This year, Choose Cruise will once again have weekly themes:

  • Ocean Cruising: 2-8 October 2018
  • River Cruising: 9-15 October 2018
  • Luxury Cruising: 16-22 October 2018
  • Expedition Cruising: 23-29 October 2018

Travel Agent ToolKit

In the Travel Agent ToolKit, you will find assets to help you leverage this exciting campaign, including:

  • Media Materials and Infographics – Customisable press releases that you can send to local media.
  • Social Media Content – Customisable, pre-written posts to use on your social media pages (Facebook and Twitter).
  • Email – Customisable emails to send to your clients and prospects.
  • Logos and Visuals – Assets to brand your Choose Cruise marketing collateral and digital/social promotion
  • Infographics – Assets to use in your industry advocacy efforts
  • Marketing Activity Plan & Social Media Content Calendar Templates – Templates to use to assist with developing your campaign