Cruise Lines International Association (CLIA) Asia has announced that as of 1 June, all back-office membership and training program services will be managed from their Australasia offices in Sydney, Australia, while they develop a regional structure.
Joel Katz, MD CLIA Australasia and CLIA Asia, said: “We will leverage off the experience our Australasian team has in providing member and training support. For marketing and PR related enquires we also ask the Asian trade and media to contact our Australasian office in the interim.”
“We are delighted to now be offering CLIA membership to agents in Asia. Cruising continues to gain popularity and Asian travellers are realising that cruising is an easy, relaxing, and value for money way to travel. As our member cruise lines increasingly deploy capacity to this fast-growing region, our cruise specialist travel agent training and accreditation program ensures that agents are equipped with the right skills to be able to sell cruise, maximise their commission levels, and ensure a high repeat guest factor” Mr Katz added.
Cruise Lines International Association (CLIA) continues their expansion into Asia by introducing their membership and accreditation program to travel agents from Indonesia and Malaysia.
At a cruise travel agent event hosted in Jakarta yesterday in conjunction with CLIA’s executive partner Singapore Tourism Bureau (STB), CLIA’s Head of Training & Development Peter Kollar delivered a key-note address on the Global State of the Cruise industry and introduced CLIA and its membership benefits to over 100 Indonesian and Malaysian travel agents.
Kollar also conducted a Cruise 101: Increasing Cruise Business and overcoming objections training session aimed at educating trade partners and cruise sellers on the finer techniques of selling cruise holidays, to give agents a taste of what CLIA has to offer in terms of training and personal development.
Mr Kollar said: “We’re delighted to be introducing our training and accreditation program to agents in Indonesia and other countries in South East Asia. Cruising has gained popularity rapidly in the Asian market and more and more cruise lines are deploying ships in this region. CLIA training is designed to assist agents to be equipped to meet the growing demand for cruise.”
CLIA’s global cruise accreditation program gives travel agents access to CLIA’s Learning Academy, which contains over 50 industry leading training modules covering every aspect of the cruise industry from a front-line consultant’s aspect.
Joel Katz, Managing Director CLIA Asia, said: “CLIA is delighted to work with STB on the launch of our membership in South East Asia. Our partnership will also see CLIA membership being introduced in Singapore later this month.”
Cruise Lines International Association (CLIA) today launched its travel agent training program in Mumbai.
At the trade industry event ‘Cruising ahead with Singapore’ organised by Singapore Tourism Board (STB) held at the Four Seasons Hotel Mumbai, CLIA’s Head of International Training & Development, Peter Kollar, announced the opening of CLIA’s travel agent accreditation program to over 200 Indian travel agents who attended the event.
“For the past five years, we have been speaking at conferences and to travel agents throughout Asia and India. During this time we have seen an increasing demand for formalised training in the cruise sector”, Kollar said.
“I am proud that we can now deliver CLIA’s training and accreditation program to Indian agents and ensure that they are well equipped to meet the growing demand for cruise in the Asian region”, Kollar added.
CLIA’s global cruise accreditation program gives travel agents access to CLIA’s Learning Academy, which contains over 50 industry leading training modules covering every aspect of the cruise industry from a front line consultant’s aspect.
“India is a key source market for cruising out of Singapore. STB will continue to work closely with in-market partners to raise awareness of cruising as a great holiday option and sustain the growth of Singapore as a cruising hub in South East Asia. STB India is happy that CLIA is opening up training opportunities for the Indian travel trade. This will help drive greater awareness, interest and competency in cruise promotions,” said Mr. G.B Srithar, Regional Director, South Asia, Middle East, Africa, and Singapore Tourism Board
“According to a consumer survey conducted in Mumbai, 34% of young Indian families are willing to spend on a cruise holiday and 98% are open to a cruise from Singapore. There are exciting opportunities ahead and we will continue to partner with our travel trade and cruise partners to grow Singapore’s cruise Industry and promote its strong destination appeal,” G.B Srithar added.
CLIA’s partnership with STB will also see CLIA membership being introduced in Singapore and Indonesia next month.