CLIA Announces New Regional Manager for Asia

As cruise tourism in Asia continues to grow at an impressive rate, and the cruise industry deploys more ships to destinations across the region, Cruise Lines International Association (CLIA) Asia has announced the appointment of Jiali Wong as its new Regional Manager for Asia, based in Singapore.

WongJiali photoWith almost 10 years’ experience in tourism, Ms Wong will be responsible for growing industry engagement in the region and supporting the continued growth of cruise. This includes responsibilities for event development and growing CLIA’s Executive Partner program in the region.

Ms Wong is seconded from the Singapore Tourism Board (STB) and most recently headed the Cruise Business Development team at the STB where she forged strong interest and networks in the cruise industry. In her previous roles, she has handled business development and events management in sectors such as Business Travel, Meetings, Incentives, Conferences, and Exhibitions and tourism development.

CLIA Australasia & Asia Managing Director Joel Katz said Ms Wong’s appointment further establishes CLIA’s role in the region as the peak cruise industry body as it prepares for another record year of cruising.

“This is a new dedicated position, designed to support our members as the cruise industry continues to expand across Asia. We’re looking forward to working with Jiali as we intensify our focus on advocating, educating, and promoting on behalf of the industry in the region. While the Asian cruise market has grown tremendously over the past four years – it has the potential to catapult ahead of competing markets,” Mr Katz said.

According to CLIA’s recent 2017 Asia Cruise Trends Report, between 2013 and 2017, cruise capacity has increased across all metrics:

  • More Passengers: A total of 3.1 million Asians took cruises in 2016, 55 per cent more than in 2015.
  • More Ships in Asian Waters – In 2017, 66 cruise ships are being deployed in Asian waters. In 2013, there were only 43 ships cruising in Asia, marking a 53 per cent growth since 2013.
  • Increased Operating Days in 2017 – The Asian cruise industry has 10,196 operating days scheduled for 2017, an increase of 137 per cent from 4,307 operating days in 2013, and an increase of 25 per cent over the 8,171 operating days in 2016. The increased operating days in 2017 provide a total capacity for 4.24 million passengers. This passenger capacity has nearly tripled from 1.51 million passengers in 2013.

About Cruise Lines International Association (CLIA)

Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. CLIA supports policies and practices that foster a safe, secure, healthy, and sustainable cruise ship environment for the more than 24 million passengers who cruise annually and is dedicated to promoting the cruise travel experience. Members are comprised of the world’s most prestigious ocean, river, and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners. The organisation’s mission is to be the unified global organisation that helps its members succeed by advocating, educating, and promoting for the common interests of the cruise community.

For Membership, Training and Accreditation queries please email info-asia@cruising.org.

For Advocacy, Marketing and PR queries please email vpajovic@cruising.org

For general information regarding CLIA Asia please visit www.cliaasia.org

Cruise Lines International Association Releases 2017 Asia Cruise Trends and North Asia Economic Impact Study

Cruise Lines International Association (CLIA), today, releases the findings from two new reports about the Asian Cruise market. The first, 2017 Asia Cruise Trends, is a comprehensive analysis of the cruise industry within Asia. The second, the 2016 North Asia Economic Impact Study, reveals the economic impact the cruise industry has had to the North Asian market.

“While the Asian cruise market has grown tremendously within the past four years – it has the potential to capture a much larger percentage of the Asian population, which could catapult Asia’s capacity share ahead of competing markets,” said Cindy D’Aoust, President and CEO, CLIA. “With these studies, CLIA aims to provide industry stakeholders with actionable, meaningful information to assist in structuring and supporting this emerging region.”

Joel Katz, Managing Director of CLIA Australasia and Asia said, “These two reports together provide extremely valuable data on what is happening in Asian cruising, its current size and recent growth trends.  While we expected Asia to experience record-breaking growth, we are astonished at the rate at which the region is emerging as one of the most significant cruise destinations and cruise source markets in the world.”

Highlights from the 2017 Asia Cruise Trends Includes:

  • More Passengers: A total of 3.1 million Asians took cruises in 2016, 55 per cent more than in 2015. Of these, 68 per cent or 2.1 million were from mainland China, a market which almost doubled as it grew by 99 per cent last year and at a 4-year CAGR of 76 per cent, confirming China as the world’s fastest growing major source of passengers.
  • More Ships in Asian Waters – In 2017, 66 cruise ships are being deployed in Asian waters. Five of these are mega ships (more than 3,500 passenger capacity), 13 are large (2,000 to 3,500 passengers), 26 of the deployed ships will be mid-size, and 17 seasonal small upscale ships will be active in the Asian region. In addition, the Expedition niche will have 5 ships deployed in limited seasons. In 2013, there were only 43 ships cruising in Asia, marking a 53 per cent growth since 2013.
  • Increased Operating Days in 2017 – The Asian cruise industry has 10,196 operating days in Asia scheduled for 2017, an increase of 137 per cent from 4,307 operating days in 2013, and an increase of 25 per cent over the 8,171 operating days in 2016. The increased operating days in 2017 provide a total capacity for 4.24 million passengers. This passenger capacity has nearly tripled from 1.51 million passengers in 2013.
  • Asian Travelers Prefer Exploring Asian Destinations – Asian travellers predominantly take cruises within the region. Asian cruise only passengers grew at the fastest rate mostly due to the increase in the Chinese market. In fact, out of the 2,086 sailings scheduled for Asian waters in 2017 – 1,992 cruises (or 4 per cent) will remain within Asia, with exclusive Asia-to-Asia itineraries, while an additional 94 voyages are scheduled to pass through the Asia region in 2017. Total sailings in and through Asia have seen strong growth over the past four years, increasing 142 per cent, from 861 cruises and voyages in 2013 to 2,086 in 2017.

Highlights from the 2016 North Asia Economic Impact Study:

  • The direct economic contribution of cruise tourism across all of North Asia consisted of the $3.23 billion in direct expenditures, $1.51 billion in value added goods and services, and 23,697 full- and part-time jobs paying $754.5 million in employee compensation
    • Wholesale & Retail Trade ($962.3M), Other Services & Government ($693.9M), and Financial & Business Services ($679.5M) were the primary direct beneficiaries of cruise tourism spending. Combined, these three sectors accounted for approximately 72 per cent of the regional direct impacts with $2.34 billion in direct expenditures, $1.18 billion in value-added goods and services, and 19,252 full- and part-time jobs paying $594.4 million in employee compensation.
  • The indirect and induced economic contribution is generated by the spending of the directly impacted businesses and their employee, which is then spread throughout the corporate and consumer sectors of each economy. These impacts totalled $3.98 billion in output, $1.72 billion in value-added goods and services, and 27,934 full- and part-time jobs paying $749.6 million in employee compensation.
    • Manufacturing, Financial and Business Services, and Agriculture accounted for approximately 79 per cent of the total indirect and induced impacts with $3.16 billion in output, $1.22 billion in value-added and 19,893 full- and part-time jobs paying $491.1 million in employee compensation.
  • Combining the direct, indirect and induced contributions, the total economic contribution of cruise tourism in the three North Asia economies amounted to $7.21 billion in output, $3.23 billion in value-added goods and services and 51,631 full- and part-time jobs paying $1.5 billion in employee compensation.
  • CLIA member cruise lines reported that they employed a total of 19,304 residents of North Asia as shore side staff or crew. China, alone, accounts for 98 percent of this total with 18,974 employees. Including these cruise line employees and staff, the total employment impact increases to 70,935 jobs paying $1.8 billion in compensation across the three North Asia countries.

 

To view the full 2017 Asia Trends Study, please visit: Asia Trends 2017 Final Report CM 082517 (1)

To view the full 2016 North Asia Economic Impact Study, please visit: CLIA_AsiaEconomic (1)

CLIA Asia announces new interim structure to manage membership, training and accreditation services

Cruise Lines International Association (CLIA) Asia has announced that as of 1 June, all back-office membership and training program services will be managed from their Australasia offices in Sydney, Australia, while they develop a regional structure.

Joel Katz - Managing Director, Australasia
Joel Katz, MD CLIA Asia

Joel Katz, MD CLIA Australasia and CLIA Asia, said: “We will leverage off the experience our Australasian team has in providing member and training support.  For marketing and PR related enquires we also ask the Asian trade and media to contact our Australasian office in the interim.”

“We are delighted to now be offering CLIA membership to agents in Asia. Cruising continues to gain popularity and Asian travellers are realising that cruising is an easy, relaxing, and value for money way to travel. As our member cruise lines increasingly deploy capacity to this fast-growing region, our cruise specialist travel agent training and accreditation program ensures that agents are equipped with the right skills to be able to sell cruise, maximise their commission levels, and ensure a high repeat guest factor” Mr Katz added.

For Membership, Training and Accreditation queries please email info-asia@cruising.org.

For Advocacy, Marketing and PR queries please email vhuntink@cruising.org.

For general information regarding CLIA Asia please visit www.cliaasia.org.

CLIA introduces membership to wider Asian travel agent community

Cruise Lines International Association (CLIA) continues their expansion into Asia by introducing their membership and accreditation program to travel agents from Indonesia and Malaysia.

CLIA STB Jakarta - Peter Kollar International Head of Training & Development
Peter Kollar – International Head of Training & Development

At a cruise travel agent event hosted in Jakarta yesterday in conjunction with CLIA’s executive partner Singapore Tourism Bureau (STB), CLIA’s Head of Training & Development Peter Kollar delivered a key-note address on the Global State of the Cruise industry and introduced CLIA and its membership benefits to over 100 Indonesian and Malaysian travel agents.

Kollar also conducted a Cruise 101: Increasing Cruise Business and overcoming objections training session aimed at educating trade partners and cruise sellers on the finer techniques of selling cruise holidays, to give agents a taste of what CLIA has to offer in terms of training and personal development.

Mr Kollar said: “We’re delighted to be introducing our training and accreditation program to agents in Indonesia and other countries in South East Asia. Cruising has gained popularity rapidly in the Asian market and more and more cruise lines are deploying ships in this region. CLIA training is designed to assist agents to be equipped to meet the growing demand for cruise.”

CLIA’s global cruise accreditation program gives travel agents access to CLIA’s Learning Academy, which contains over 50 industry leading training modules covering every aspect of the cruise industry from a front-line consultant’s aspect.

Joel Katz, Managing Director CLIA Asia, said: “CLIA is delighted to work with STB on the launch of our membership in South East Asia. Our partnership will also see CLIA membership being introduced in Singapore later this month.”

CLIA launches in India

Cruise Lines International Association (CLIA) today launched its travel agent training program in Mumbai.

At the trade industry event ‘Cruising ahead with Singapore’ organised by Singapore Tourism Board (STB) held at the Four Seasons Hotel Mumbai, CLIA’s Head of International Training & Development, Peter Kollar, announced the opening of 20170330_103301CLIA’s travel agent accreditation program to over 200 Indian travel agents who attended the event.

“For the past five years, we have been speaking at conferences and to travel agents throughout Asia and India. During this time we have seen an increasing demand for formalised training in the cruise sector”, Kollar said.

“I am proud that we can now deliver CLIA’s training and accreditation program to Indian agents and ensure that they are well equipped to meet the growing demand for cruise in the Asian region”, Kollar added.

CLIA’s global cruise accreditation program gives travel agents access to CLIA’s Learning Academy, which contains over 50 industry leading training modules covering every aspect of the cruise industry from a front line consultant’s aspect.

“India is a key source market for cruising out of Singapore. STB will continue to work closely with in-market partners to raise awareness of cruising as a great holiday option and sustain the growth of Singapore as a cruising hub in South East Asia. STB India is happy that CLIA is opening up training opportunities for the Indian travel trade. This will help drive greater awareness, interest and competency in cruise promotions,” said Mr. G.B Srithar, Regional Director, South Asia, Middle East, Africa, and Singapore Tourism Board

“According to a consumer survey conducted in Mumbai, 34% of young Indian families are willing to spend on a cruise holiday and 98% are open to a cruise from Singapore. There are exciting opportunities ahead and we will continue to partner with our travel trade and cruise partners to grow Singapore’s cruise Industry and promote its strong destination appeal,” G.B Srithar added.

CLIA’s partnership with STB will also see CLIA membership being introduced in Singapore and Indonesia next month.