Cruise Lines International Association (CLIA) is the world’s largest cruise association and is dedicated to the promotion and growth of the cruise industry. CLIA is composed of more than 60 of the world’s major cruise lines and serves as a non-governmental consultative organisation to the International Maritime Organization (IMO), an agency of the United Nations.
CLIA was originally formed in 1975 in North America and the Australasia chapter evolved in 1996 trading as the International Cruise Council Australasia. The genesis of CLIA was in response to a need for an association to promote the special benefits of cruising and in 2006 merged with the International Council of Cruise Lines (ICCL), a sister entity created in 1990 dedicated to participating in the regulatory and policy development process of the cruise industry.
CLIA’s mission is to promote policies and practices that foster a safe, secure and healthy cruise ship environment; educate and train its travel agent members; and promote and explain the value, desirability and affordability of a cruise holiday.
Travel Agent Accreditation
A comprehensive Travel Agent training program is offered by CLIA where consultants strive for THREE levels of achievement – Accredited Cruise Consultant, Ambassador Cruise Consultant, then Master Cruise Consultant. Once accredited, these consultants are the most qualified to provide professional cruise information and reservations.
More than 20,000 travel agencies are affiliated with CLIA around the world and display the CLIA seal (which identifies them as authorities on selling cruise holidays).
CLIA has consistently demonstrated its commitment to safety, public health, environmental responsibility, security, emergency medical response and crew care, passenger protection and supportive legislative initiatives.
CLIA’s Cruise Lines consistently strive for:
- A safe, healthy, secure shipboard environment for both passengers and crew
- Minimal environmental impact of their vessel operations on the ocean, marine life and destinations
- Adherence to regulatory initiatives, and leading the effort to improve maritime policies and procedures
- A regulatory environment that will foster the continued growth of the industry
- A safe, reliable, affordable and enjoyable cruise experience.
Policy and Regulation
CLIA participates in the regulatory and policy development process and promotes initiatives that foster a safe, secure and healthy cruise ship environment. CLIA serves as a non-governmental consultative organization to the International Maritime Organization, an agency of the United Nations.
Under the direction of the chief executives of its member lines, CLIA advocates industry policies and best practices and provides valuable input on current or proposed laws key to domestic and international regulatory organisations, policymakers and other industry partners. CLIA’s staff proactively monitors international shipping policy and develops recommendations to its membership on a wide variety of issues.