CLIA LAUNCHES 2018 ASIA CRUISE INDUSTRY OCEAN SOURCE MARKET REPORT
21 May 2019 – Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the 2018 Asia Cruise Industry Ocean Source Market Report. The report offers an in-depth look at the growth, demographics and trends of the top source markets in Asia.
While China continues to dominate the passenger share of Asia, cruise passengers from Taiwan and Singapore have been steadily growing in numbers. Multiple source markets, many of which registered double-digit growths in 2018, contributed to Asia’s record-breaking 4.24 million ocean-going cruise passengers. Asia is the third largest cruise region after North America and Europe.
“With nine in ten Asian cruise travellers choosing to cruise in Asia, it is clear that cruising will keep growing in popularity as more capacity will be deployed to Asia in the next few years,” said Mr Joel Katz, Managing Director for CLIA Australasia & Asia.
“Asian cruise passengers are found across the age spectrum, suggesting different consumer segments interested in a cruise holiday and providing numerous possibilities for industry partners to develop the cruise penetration rate in this region.”
Highlights from the 2018 Asia Cruise Industry Ocean Source Market Report Include:
- Asian cruise passengers are found across the age spectrum with an estimated average age of 45.4 years, lower than the global average of 47 years. Only three markets show real divergence: India, a young 37-year average; Indonesia a 39-year average and Japan an older 57 years.
- Asian cruise passengers predominantly sail in Asia with more than 50% (2,194K) cruising in Mainland China, Hong Kong and Taiwan. Almost 40% (1,694K) cruise in the rest of Asia.
- Outside of Asia, the Mediterranean, Caribbean/South America, Baltics/Northern Europe, and Alaska were popular choices, in that order.
- Shorter sailings remain the dominant choice of Asians, 89% of whom are sailing 4-6 nights with an average duration of 4.9 days.
Regional Manager – Asia
About the 2018 Asia Cruise Industry Ocean Source Market Report
The 2018 Asia Cruise Industry Ocean Source Market Report is based on 2018 calendar year passenger statistics provided by CLIA’s ocean Cruise Line members, representing over 95 per cent of the global cruise industry capacity, plus additional data collected from non-CLIA Cruise Lines by CHART Management Consultants.
To view the full 2018 Asia Cruise Industry Ocean Source Market Report and Infographics, please visit: https://cliaasia.org/
About Cruise Lines International Association – One Industry, One Voice
Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. The association has 15 offices globally with representation in North and South America, Europe, Asia and Australasia. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 25 million passengers who cruise annually and is dedicated to promote the cruise travel experience. The CLIA Community is comprised of the world’s most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services. The organisation’s mission is to be the unified global organisation that helps its members succeed by advocating, educating and promoting for the common interests of the cruise community. For more information, visit http://www.cruising.org or follow Cruise Lines International Association on CLIA Facebook and Twitter pages.