4 March 2019
Cruise Lines Industry Association (CLIA) and Malaysia Cruise Industry Association (MCIA) sign MOU to drive cruise education in Malaysia
Cruise industry body Cruise Lines International Association (CLIA) Asia has signed a Memorandum of Understanding (MOU) with Malaysia Cruise Industry Association (MCIA), to jointly drive cruise education and awareness in Malaysia.
According to the CLIA’s Asia Cruise Trends 2018 report, Malaysia cruise source passenger count saw an impressive 88 per cent year on year growth in 2017. Cruise penetration rate in Malaysia is however still comparatively low at less than 0.6 per cent.
“CLIA Asia’s mandate is to provide essential training, resources and support to travel agents in the region. Globally, we see that cruise markets with the highest market penetration have the most “cruise educated” travel agents.” Mr Joel Katz, CLIA Australasia & Asia Managing Director said. “Partnering with MCIA provides us with a great opportunity to equip their members with further skills to promote and sell cruise holidays to consumers.”
MCIA, as the national cruise tourism industry association in Malaysia, will leverage on CLIA’s expertise to educate their travel agent members and raise the profile of cruise tourism.
“Cruise has seen tremendous growth and interest in Malaysia, and our members are keen to market and sell more cruise holidays. MCIA is fully committed to enhance, develop and support the cruise industry and we look forward to working with CLIA to bring cruise tourism in Malaysia to greater heights.” Dato Rashid Khan, President, MCIA said.
Regional Manager – Asia
About Cruise Lines International Association (CLIA) – One Industry, One Voice
Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. The association has 15 offices globally with representation in North and South America, Europe, Asia and Australasia. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 27 million passengers who cruise annually and is dedicated to promote the cruise travel experience. The CLIA Community is comprised of the world’s most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services. The organization’s mission is to be the unified global organization that helps its members succeed by advocating, educating and promoting for the common interests of the cruise community. For more information, visit www.cruising.org or follow Cruise Lines International Association on CLIA Facebook and Twitter pages.