For the first time, #ChooseCruise – an October month-long worldwide campaign will be rolled out in Asia. #ChooseCruise aims to promote cruising as the preferred holiday style and encourages travellers to book their dream cruise holiday via a Cruise Lines International Association (CLIA)-accredited travel agent.
“#ChooseCruise has been very successful in other regions, and we are proud to bring the campaign to Asia in 2018. The promotion consists of consumer and travel trade activities. With the Asia cruise market growing at an unprecedented level, we believe this campaign will help to promote cruising as an ideal vacation.” Mr Joel Katz CLIA Australasia & Asia Managing Director said.
Consumers can now search for knowledgeable and experienced cruise agents based in Asia accredited by CLIA with the newly introduced CLIA Travel Agent search on the CLIA Asia website (https://cliaasia.org/). When booking a cruise, consumers would want expert advice from a travel professional with in-depth knowledge of cruise holidays. CLIA-accredited agents have met the mandatory training requirements set out by CLIA, the official representing body of the cruise industry. The CLIA travel agent search tool provides an excellent reference for any consumer looking to book a cruise holiday this season.
#ChooseCruise also includes themes highlighting Ocean, River, Luxury and Expedition cruising to engage new-to-cruise and existing cruisers in exciting ways. Useful information on these themes will be available on the CLIA Asia’s website that will allow consumers to understand the various types of cruises that appeal to different interests.
For #ChooseCruise, CLIA’s Asia members will have access to newly created marketing toolkits for Asia with materials such as customisable media releases, newsletter articles, social media tiles and infographics, which members can use to develop promotional material targeting local media, their email database of clients and social media followers. A refreshed Cruising Southeast Asia 2018/2019 module is also available for agents to update their knowledge on this fast-growing region.
Travel agents with a keen interest in cruise are invited to join CLIA during the following events: – CruiseWorld Asia and a 2-hour cruise seminar “Navigating the Cruise Industry Towards Greater Profits” at ITB Asia 2018. These events aim to equip travel agents both new and familiar to cruise with the skills to matchmake the right cruise products to consumers.