First-of-a-Kind Partnership to Propel Cruise Growth in Southeast Asia

Fort Lauderdale, 5 March 2015– The Singapore Tourism Board (STB) and Cruise
Lines International Association (CLIA), the cruise industry’s global trade
organisation, announced a new three-year partnership today that is aimed at
boosting the increasingly vibrant cruising industry in Singapore and Southeast Asia.

STB and CLIA will tap their complementary strengths to undertake travel agent
training, augment destination marketing efforts, spur regional port development and
exchange technical and regulatory best practices.

The three-year strategic partnership marks CLIA’s first collaboration with a National
Tourism Organisation in the Asia-Pacific region. It comes at a time when cruising in
Southeast Asia, home to some of the world’s fastest growing economies, is fast
picking up steam. CLIA’s most recent Asia Cruise Trends* reported that Southeast
Asia contributed close to 15 per cent of Asia’s passengers.

In the first year of the partnership, STB and CLIA plan to conduct travel agent training
in priority cruise markets such as Indonesia, Malaysia and India. With the majority of
cruise bookings made through travel agents, these training sessions aim to enhance
travel agents’ cruise sales skills overall and knowledge of Southeast Asia cruises, in
particular. The partnership will leverage CLIA’s professional training capabilities and
STB’s travel trade networks in the region.

“STB is pleased to enter into a partnership with CLIA that is both meaningful and
strategic. As Southeast Asia’s cruise industry is still in a nascent stage of growth,
this partnership draws on CLIA’s expertise, networks and platforms, as well as STB’s
strong understanding of regional travel trade and market nuances, to shape and spur
growth in this region. We look forward to working closely with CLIA to develop
Southeast Asia as a vibrant cruising destination,” said Mr Lionel Yeo, STB’s Chief

“CLIA is committed to supporting the developing cruise industry in Singapore and
Southeast Asia. Our expertise in travel agent training, knowledge of best industry
practices and extensive global networks will complement the Singapore Tourism
Board’s regional expertise,” said Cindy D’Aoust, President and CEO, CLIA. “The STB
has been a valuable partner for CLIA; through this further collaboration we will
strengthen and grow the cruise industry in Southeast Asia.”

* Source: CLIA’s Asia Cruise Trends 2017 study at

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